Another event planner and I were recently invited to chat to an organisation of DJs who are trying to improve the image of the industry. There is a trend with the existing economy to not hire a DJ. In some cases it is a cost issue. In others, it’s because of a horrible experience with a wedding DJ during the past. The group needed to know what clients look out for when interviewing and contracting a DJ to play the best wedding songs. The following thoughts came out of the discourse.
Clients wish to know that their DJ and other pros working at their event will provide the best possible experience; they would like to know the DJ is there to serve them and help make them and their event successful. Clients wish to meet their DJ in advance; they don’t like having a stranger show up at their event. They want somebody they know and with whom they can share any special points related to their family or another situation. They don’t need to be blindsided by insensitive, and doubtless mortifying, actions, even though it’s unintentional. This is especially important when handling divorced families and cultural and non secular issues.
The DJ should arrive on time and be set up before the event begins. He/she ought to be dressed suitably, both for the ritual of the event and the event location. He/she should have all of the equipment they require including mics and lapel mic, if required. If a table is utilized, bring a tablecloth.
Equipment should be up-to-date and in acceptable condition. Employees should be adequately trained in its use.
Music should not contain controversial lyrics or in any way be offensive to guests of any age. The DJ should find out in advance what the customer considers acceptable and what they don’t desire played, then don’t accept requests for anything not pre-approved by the client.
Don’t attempt to be the center of attention; that is the responsibility of the bride-to-be and groom, not the DJ. Don’t talk too much; you are not a radio character. The bride-to-be and groom have to be introduced only once, not every half hour.
Be a good player with the event coordinator, cameraman, facility executive and any other person working the event. Don’t make changes to a written agenda supplied by the clients or event planner without permission. You don’t know what eventualities or family dynamics could be involved and who you can offend. Be sure you read any written information given to you.
Don’t try to force the clients into your mould; if they don’t like to dance or it is not acceptable in their religion or culture, be sensitive. If they have other issues, respect them.
Don’t drink on the job. You are there to work, not socialize, and the clients expect that you are going to be at your best.
Don’t take part in group participation activities or games without prior approval from the hosts. They aren’t acceptable for each group.
Don’t nickel and dime the client. Upcharging for every item doesn’t go over well. Instead , if you've got to charge for something, include it in your fee; don’t bill it separately. If something occurs and you need to play for an extra 10 or 15 minutes (the limo doesn’t arrive on time, and so on.), don’t make a big deal about it in front of the customer.
As in every industry, by putting the customer first and pondering the effect of our behavior on them, we as executives can assist in the creation of a lovely and memorable event or we could be the basis of the bad memories. Let’s target the good.
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