Talented amateur photographers and videographers with an entrepreneurial spirit should consider making the jump to offering professional-level services. Wedding photography and michigan wedding videographer are the bread-and-butter of many professional photographers and videographers.
One significant advantage of this field is that people are always going to get married. Even in the worst of economies, people will want quality photos and videos of their special day.
Since weddings happen once, repeat business from once client is less likely; word-of-mouth is vital to increasing your business. The best place to get your first clients to help build your portfolio is friends and family. Make sure to share your aspirations with others, and don’t be shy about showing your photo and video work to get people excited about using your skills. Take advantage of any opportunity to show your work, and be sure to distribute business cards at every opportunity.
If you haven’t had an opportunity to film weddings before, don’t worry. Take your camera to the next family wedding and take some pictures during the ceremony and reception, if appropriate. Of course, steer clear of the michigan wedding photographer and videography professionals working that wedding! Even if you’re only able to get candid photos –which is most likely – it will still give prospective clients a reference point. Create a website for yourself, showing off your best work. Investigate how to optimize Internet searching in your local area so you get as much traffic to your site as possible.
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A great way to market yourself is to develop your own personal style. Many photographers specialize in certain styles. Your style is as individualized as your personality, so it is difficult to categorize styles. Just like furniture and clothing, photography and videography can be modern or vintage, formal and informal. Perhaps you specialize in candid photography, or excel at traditional, formalized photography. In the case of videography, perhaps you have a cutting edge style with quick cuts. Regardless, identify your core strengths and try to build upon them. It is no use trying to be all things for all people, especially in the crowded field of photography and videography. Do what you do best, and then become the best.
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